A branded drug is an original medication that has undergone and passed the rigorous clinical trials, tests and evaluations involved in developing a pharmaceutical product.
The pharmaceutical company that developed this drug has the sole rights to manufacture and distribute the drug for a determined amount of time – the drug is said to have a patent on it. It is easy to think of a patent as a copyright. The brand name chosen for the drug belongs exclusively to the original company. For this reason, branded drugs are the most well known and most trusted type of a particular medication.
For more information, see Generic and Branded Drugs.
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