Social stigma is the attitude that society has about a specific condition. For example there is a negative attitude that is conveyed by society about sexually transmitted infections (STI’s), therefore STI’s are said to have social stigma attached to them. Social stigma makes accepting conditions very hard for individuals as they are embarressed about their condition and feel ashamed of themselves. Once people become more educated about certain conditions in society social stigma is reduced. The media plays a big role in creating social stigma.
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